The next time you're looking for a place to buy or rent, will you choose it by the distance from where you work – or by the time it takes you to get to work by bus, train, tube or car? Most people actually want to choose by the latter. Now a British company called iGeolise is promising to commercialise that idea for all modes of transport – and expand it from the UK to Europe and the US.
The market for such a service is growing: rival Mapumental offers time-based maps for travel on public transport.
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