Apple's iTunes to sell rival Sony's Japanese songs

Apple's iTunes to sell rival Sony's Japanese songs
Sony said Thursday that music by its Japanese artists was now available on Apple's iTunes store, in an apparent strategy shift by the Japanese firm to cash in on soaring demand for online music.
Apple's iTunes to sell rival Sony's Japanese songs

Earlier this year, Sony Music Entertainment allowed songs by its Western artists to be sold on Apple's online store, after reportedly keeping them away for years.
 Apple's iTunes to sell rival Sony's Japanese songs
Some analysts saw the latest move as part of a shift by Sony to reverse years of losses largely tied to its struggling television division.
 Apple's iTunes to sell rival Sony's Japanese songs
But a Sony spokesman said its Japanese artists' debut on iTunes was held up by protracted contract negotiations, not a strategy to keep its rival from selling Sony-copyrighted music.
 Apple's iTunes to sell rival Sony's Japanese songs
"We've been trying to expand our marketing channels, and Apple's iTunes is the 15th site where we provide music," he told AFP.

"We are starting now as we've completed contract terms."

Apple's iTunes to sell rival Sony's Japanese songs
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